Choosing the right keywords is crucial for your traffic that comes from search engines. It’s very important because when you have a blog you’ll need targeted traffic. And targeted traffic means that the people are interested in your site. The very interesting thing about blogs is that they get very high rankings in search engines.
Let’s do a little analytics:
People search. They search a keyword. The search engine generates the pages and the visitor visits them. Now, what you want is that your blog be one of those generated pages by the search engine so that you get a visitor that’s interesting in reading your blog. Search engine traffic is the best one possible, because it’s free and the visitors are targeted. The step when you optimize your site to have high rankings in search engines is called “search engine optimization” or SEO. SEO is done after you have chosen the right keywords. Now, we are not going to get into SEO. We’ll first choose keywords for your blog that are not so competitive but searched well, so that you can easily SEO your site and get high rankings for the keywords after.
First of all, we’ll need a source to find out how many times a keyword is searched. We will use the Adwords keyword tool. It’s a tool by google which shows how many times a keyword is searched only on google.com
We are going to be heading off to https://adwords.google.com/select/KeywordToolExternal At this point I’m gonna make an example. Let’s say I know about dieting and I can write content about it. I’ll probably choose the dieting niche. The worst thing a plenty of newbies do is that they jump into very highly competitive niches. You shouldn’t do it when starting out or you’ll say “bye bye” to the #1 page. So, let’s continue my story… I’m on the google adwords tool page. I’ll first enter the keyword, then fill out the anti spam box and click the button called “Get keyword ideas”. This is what google generated for me:
You notice a huge list of keywords google generated. The worst thing you can possibly do is to start optimizing your site for the ones searched millions of times monthly like “diet”, “diets”. On the other side you see the “advertiser competition” column. That shows that almost all of those keywords are in maximum competition. You shouldn’t get into any of them. Search for lower competition. I’d say the ones that have around 6000-15.000 searches monthly. You’ll have a fair chance of ranking good there. The rest can be just a dream, unless you spend years of link building and money. When I search keywords I open up notepad. Then I write around 20 ones that look good. After that I pick a few that I’ll be optimizing my blog in future. It’s now time for you to start searching about your keyword. Head over https://adwords.google.com/select/KeywordToolExternal and find the keyword that fits your blog mostly. Just don’t go for “diet” first 
That’s what it takes for you to get the most relevant keywords for your blog.
